Video Shopping With Smuc Has Solid Competitive Advantages Over Rivals

Although there aren't too many competitors in the video shopping industry in Europe yet, it doesn't mean that such a business shouldn't always be up to date and include the most innovative features into its product.

In case you're still new to our blog, let's quickly cover some basics, before we jump into why video shopping with Smuc is the way to go.

Video shopping events are real-time streams held by a host. Their task is to introduce and promote the products of a given brand in an entertaining, informative and educative manner. Probably the biggest catch about this method is that each stream is enclothed with an embedded product feed that neatly lines up on the side or bottom of the screen. 

This feature allows viewers to put the desired goods instantly in the shopping cart and purchase them right away. This shortens the customer journey significantly.

Video shopping is deemed the future of e-commerce, and is spreading like wildfire in Europe and the U.S, after having conquered China.

Smuc is a video platform solution that enables brands, publishers and content creators to sell items and services online, via livestream or clickable content.

In the following sections, we spell out why video shopping with Smuc is the best choice for advertising your products or services.

The Reason Behind The Skyrocketing Competition

Nowadays, it's difficult to find a totally uncultivated business sphere. Well, that's exactly the case in Europe, that's expected to become the hotbed of cutting-edge e-commerce tools. Why? Well, there's an ever-rising demand for further digitalization, and video streaming has proved to be a much more convincing marketing method than traditional webshop browsing.

How convincing exactly? Well, according to Wyzowl statistics from 2021, 84% of respondents in a survey declared that they’ve been convinced to purchase a brand’s item or service after watching its videostream. If that’s not proof enough that these interactive events convert better and drive more sales, then we don’t know what is.

Video Shopping With Smuc: A Suitable Answer To Valid Problems

Every brand and company uses video content, as it's a must-have tool in modern marketing strategies. Although the future foreshadows a video-dominant internet consumption, the capabilities of such content in terms of sales generation are still underutilized.

Smuc offers a simple yet powerful solution to this issue, which lies in the maximization of content value. This approach allows the user to place immediately purchasable, bookable or simply clickable visual product cards in the stream. With such a user-friendly resolution, the demarcation line between the act of watching and the act of shopping is almost entirely washed away.

Video Shopping With Smuc Strives To Address Common Marketing Issues

Putting this respective industry under the microscope, a whole set of problems outline, for example:

Current market solutions have failed to properly address and solve the above issues. The currently available approaches are the following:

Related: Advantages of livestream shopping: a buyer’s perspective

These solutions are clearly unsuitable to answer how a brand might generate higher sales conversions from video content and how it may build more trust in online shopping.

What Competition Looks Like On The Market

Video shopping with Smuc is naturally only one product-brand duo on the e-comm market. The competition grid is quite wide and differing. However, there's also good news: the number of direct European rivals is currently set at around five.

From our comprehensive competitor analysis, we've found that there are three competitor categories to be differentiated: luxury, mass market, and non-defined. Although all of them have their own advantages, they couldn't manage to circumvent some obvious problems. Generally, these are overpricing, low-quality service, bad or confusing UX, and questionable stability.

There's also a visible difference in product communication between brands. Video shopping with Smuc is the most function-rich choice. Why? Because it provides users with a platform to insert instantly shoppable/bookable visual links into live or recorded videos. In addition, Smuc merges all advantages in one: fair prices for outstanding quality, reliable stability, straightforward interface and unlimited multi-platform sharing of content.

In contrast, competitors offer a plainer solution with way fewer opportunities. Moreover, they generally offer more expensive packages that aren't in balance with the quality the customer gets. This is further paired up with occasional unstable service and lack of transparency/easy-manageability of their product. The overall result? Decreased user experience. Lastly, they only encourage customers to start a live stream or upload a pre-recorded video and share or embed it on diverse platforms.

Video Shopping With Smuc Has Strong Competitive Advantages

With regard to the previously mentioned three types of market rivals, Smuc has a number of solid competitive advantages, which include:

Reasons Why Smuc Is The Go-To Live Broadcasting Solution

Smuc helps brands and content creators to make the most out of their video content marketing strategy. How? Well, it simplifies the process of going from content to purchase. It also empowers them to create outstanding and well-performing real-time streams. These can be equipped with instantly shoppable cards and multichannel possibilities.

Related: Increase sales as a content creator via livestream shopping

To put it simply, video shopping with Smuc is easy, hassle-free, quick, effective, and beneficial. It’s undoubtedly a powerful tool with an extraordinary user interface - at a much lower price point than its competitors.

Are you already creating content? Just put some spice on top and make it instantly shoppable by Smuc.

Five Industries That May Greatly Benefit From Live Video Shopping

In one of our previous posts, we’ve looked at the reasons why Gen-Zers are a difficult demographic for traditional e-commerce. However, this statement is increasingly becoming more valid for older generations as well. We'll look at this phenomenon through the lenses of live video shopping.

Why are today's consumers more difficult to appeal for? The reason is quite simple: we are bombarded everywhere with constant stimuli, digital content and ready materials that are easy to digest. They are present on entertainment and communication platforms, broadcasting outlets and even in everyday interaction. In a world where time has become one of the most valuable commodities, we speak in abbreviations, rely on bite-sized video content and expect immediate results, rendering anything time-consuming out of fashion.

The everyday net surfer, who prefers to get their hands on everything online but finds usual webshops unsatisfying, praises the day live video shopping entered the e-comm market.

This revolutionary sales tool isn’t just a pre-recorded video endowed with virtual shopping tags directly leading to given products (although it has its own advantages). We are talking about a real-time session conducted by a host, who presents the items and provides all information related to the products in an entertaining way.

The showcased goods are directly purchasable, thanks to the built-in product feed visible during the whole stream. Viewers are encouraged to interact with the host throughout the event, and ask all sorts of questions to help them with their purchase decision.

Smuc is the most potent live video shopping platform that takes entertainment, shoppability, trust and credibility, and puts them in a live environment. Apart from achieving extraordinary conversion rates and driving immense revenues, our product also meets the high expectations of online shoppers.

Is Live Video Shopping Industry-Bound?

That’s one of the main pros of this innovative sales method. It has no boundaries at all when it comes to usability in different industries. Perhaps this freedom contributed to the fact that based on Wyzowl’s findings, 93% of marketers who have incorporated video content into their marketing strategy say it’s a significant part of their plan.

But what kind of industries are we talking about? Well, there are no limitations. Any business with a product or service can reap the benefits of live video shopping. Below we depict some examples from a variety of fields.

1. The Food & Beverages Industry

The most obvious utilisation of interactive video solutions in this industry is for displaying grocery items, popularising cooking equipment and utensils, and sharing tutorials. Imagine a cooking crash-course where you can gain insights into making superb dishes, and learn about trending kitchen gear or exotic ingredients. Now picture that all goods used can be purchased directly from the video within a few clicks.

Restaurants and bars can also greatly benefit from live video shopping because let’s admit it: we don’t like pictureless menus, especially in fine dining places where we don’t even understand half of what's written there. So, interactive videos are an excellent way to showcase menu items and special offers. The same goes for beverages in bars, where we can not only see what a fierce Flaming Lamborghini cocktail looks like but perhaps also learn a thing or two about its preparation.

Furthermore, businesses that collaborate with the same retailer(s) can make awesome sponsored videos, perhaps a cooking session led by popular figures in the respective professional field. We posted a case study on this very topic previously, which you can find here.

2. The Automotive Industry

Shopping for a car involves lots of careful consideration. Browsing for your next vehicle from a simple picture catalogue surely won't be enough to make a decision. However, if the intention is supported by live video shopping content, making up your mind may be much easier.

How so? The host of the real-time event can properly show you around the desired car, informing you on all there is to know about the design, the engine, the interiors, and so on. Naturally, the aim of the session in this case is not an actual sale - but to see every aspect of the car that will speed up the buying decision.

However, apart from generating attention for their brand, businesses can put up actual products for sale in livestreams. For instance, a car-leasing opportunity or driver's training would make for quite a cool product tag on interactive videos.

3. The Beauty And Fashion Industry

This one is almost self-evident. What would qualify for a live video shopping event more than clothes, accessories and beauty items? These assets are popular, easy to display, and cover a huge target audience.

Therefore, it’s time to forget the uncertainties regarding size, material, flow, colour or complexion. The host is there to capture everything up close and in-detail, and ready to answer any questions.

It’s especially beneficial to invite influencers for the advertisement of such products. For example, beloved German beauty brand Douglas has employed this clever tactic and experienced a conversion boost of up to 40%.

Due to the customizable product feed, viewers can choose their preferred piece, pick a colour and size, and put it in the shopping cart which allows for instant purchase.

4. The Travel Industry Also Profits From Live Video Shopping

Live video shopping doesn’t necessarily need to promote physical goods. Resorts and travel and tour agencies may grab the chance to take their audience on a short virtual vacay. Clickable product cards in this case could include the hottest night out clubs, the highest rated restaurants, the best landmarks to visit, and even helpful travel information, like weather conditions and the best time to visit.

Agencies can even elevate this experience to the next level by adding discount tags to the videos.

5. The Real Estate And Property Industry

Since we just mentioned that real-time broadcasts may promote intangible assets too, the real estate and property industry cannot be left out of the list. Realtors and agencies have just the perfect tool in the form of livestream sessions to introduce luxurious villas, penthouses, weekend homes, or empty properties just up for sale to their audience. Interested viewers might even reach a decision since they are free to ask away all their questions, which the host is keen on addressing immediately. Moreover, visitors might be also informed about limited offers and extra discounts this way.


As you can see from our overview above, live video shopping has proved its versatility yet again. We strongly believe that these examples are proof enough that livestream sales fit just about any industry. Have we sparked your interest to give livestreaming a try? Check out our plans and choose whichever is the most suitable for you.

Gen-Z And Online Shopping: A Farewell To Good Old Methods

From the beginning of 2020, the e-commerce industry has experienced a larger demand for rapid digitalization than ever. As people were stripped of their chance to purchase goods in physical stores due to lockdowns and curfews, online web stores had to figure out how to keep up with an unprecedented growth in customers.

However, not only this sphere of the online world, but consumer behaviour also has gone through a considerable change. Brands that have been striving to provide prospects with a richer virtual shopping experience were left scrambling for available technologies.

Lately, the international e-comm arena has been concerned about how a whole new audience, Gen-Z, and online shopping would work out better. According to the report of Millennial Marketing, this generation wields an almost $145 billion yearly spending power. How can brands attract and hook these youngsters, who take up such an integral part of online consumption?

Real-time video shopping platform solutions, like Smuc, have all the means to win over the Generation.

Why Gen-Z And Online Shopping In a Traditional Way Works No More

Gen-Z’s represent the part of the population who were raised in constant proximity to electronic devices. These individuals breathe technology, and it obviously plays a major part in their lives. Also, based on research conducted by Pew Research Center, they are reportedly one of the best-educated generations, with a good eye on where to spend their money.

They have a serious craving for stimulus and high-quality products. They expect authenticity, transparency and impeccable functionality from brands; if they don’t get these, youngsters instantly bounce to the next virtual store that might meet their expectations.

Based on the mentioned simple facts, Gen-Z and conventional online shopping just don’t meet eye to eye. Traditional webshops displaying their goods are simply not visual, modern, informative, and credible enough. Zoomers brought up in front of smartphones have higher standards in video content.

That said, the appearance of livestream shopping on the e-commerce market is here to raise the bar and fulfil the needs and wants of this interesting demographic.

How Gen-Z And Online Shopping Go Together Via Live Streaming

Multi-platform livestream events that display items or services in real-time, with a flesh-and-blood host that talks them through products while keeping them entertained is an approach that caters to this age group. And the fact that these broadcasts are completely interactive, with a live chat system that allows for direct communication? It’s right down their alley!

The iGeneration has grown up in a fast-paced world with increased stress. This means they are used to getting everything immediately, and ready for use. The embedded product feed in livestream shopping events serves this purpose perfectly. Why? Because the showcased goods are available to buy directly from the stream with only a few clicks. Thus, the customer journey is short, quick and straightforward. Also, there's no page abandonment or endless product catalog browsing.

What’s more, brands have another ace tool in their hands: with livestreams, they can turn virtual purchasing into a one-on-one experience, allowing for personalization and trust building.There’s another intriguing fact to add regarding consumer behavior of this generation: according to Bigcommerce data, 65% of Gen-Zers have bought an item after an influencer recommended it to them. This essentially means webstores can invite influencers to host events and expect not just more viewers and higher engagement, but also an increase in actual purchase.

Related: Winning Sales Duo: Influencer Marketing And Livestream Shopping

Thoughts To Take Away

Since live videos are convenient to set up and start with a dedicated tool like Smuc, without any need for technical knowledge, brands should integrate this method into their online marketing plans to be able to reach this brand-new consumer group.

Livestream shopping really bridges the gap of instant gratification for Gen-Z and hits the sweet spot to achieve this goal. Do you want to get more Gen-Z’s into buying your products? Smuc is just a few clicks away – check out our product plans here and exploit the endless possibilities of the service!

A New Tradition In The Making? Joy-napok And Livestream Shopping May Be Here To Stay

JOY-napok has been organized in Hungary annually for more than a decade, therefore it prides itself on generating a populous fanbase. Why is this four-day event so appealing to mall-goers? Well, decent discounts, a wide variety of products, and the bubbly atmosphere triggered by the chance to buy new items for the fraction of the original price certainly sounds attractive. All this seems to be quite idyllic, however, we all know what downsides the exciting product-hunt pairs up with: a huge crowd and neverending queues.

Thus, many plan their strategy beforehand, according to which they obtain the majority of the desired items already on day zero. But what if we missed out on this opportunity altogether? Fortunately, we don't need to accept our fate and squeeze ourselves into the sea of people billowing in shopping centers.

JOY-napok 2022 set up the usual schedule - with one significant exception. This year Smuc had the chance to collaborate and make everyone's shopping spree hassle-free while maintaining the lively vibe of the event.

Pages: Page 1, Page 2, Page 3, Page 4, Page 5

Shoppable Video vs Livestream Video: How To Tell Them Apart?

In recent years, especially due to COVID-19, live sales have taken conventional e-commerce by the collars and turned it into an interactive online shopping experience. This method is way more credible, trustworthy, exciting and loaded with possibilities.

Both tools have proved to be game changers in building connection with consumers in a virtual environment that used to be unpersonal and stimuli-free. Actually, according to a recent research conducted by BDMI, 78% of brands use live sales primarily to establish deeper connection with their audience. 

Due to being quite newfangled terms, shoppable video vs livestream video have been incorrectly used interchangeably and sparked some uncertainty among marketers. Below we demystify both expressions and tell you about their different and similar characteristics.

What Is a Shoppable Video?

The essence of shoppable video lies in its clickable, transparent and direct setup that makes interaction easy with customers. It allows for instant shopping, as videos can be endowed with a product feed, and various tags ranging from images, text bits or URLs. After the necessary elements have been added, the respective brand has nothing else to do but to share the content on its webstore and social media outlets.

What Is a Livestream Shopping Video?

Livestream videos are real time events that feature a host who starts and ends the session. This person might be an employee of the given company, an invited guest, an influencer or media personality. They are tasked with entertaining, educating and promoting at the same time. Furthermore, while they popularize a certain brand’s products, they communicate with viewers via speech or live chat. This approach helps to build trust in prospects.

Brands make up their minds about what goods they wish to promote during the streams before it starts, then the host has the possibility to edit the embedded product feed based on live feedback. The carousel of items integrated in the video allows for direct purchase, significantly shortening the customer journey. Naturally, livestream shopping also allows for multi-platform sharing that advances awareness and profit maximization.

As you can see, a shoppable video vs livestream video is used for the same purpose but have their own approach with consumers. Now let’s delve into what their differences and similarities are.

Shoppable Video vs Livestream Video: Vital Differences

Most Important Common Traits

Which Method Is Better For My Business?

Naturally, it’s totally up to you to decide which option suits your brand and meet your expectations best. As for us, livestream shopping gives a much richer experience to both the host of the session and their viewers.

For instance, the option for immediate communication is one of the heaviest factors that outweigh the capacities of a shoppable video. It’s also a noteworthy point that a livestream video might be repurposed as a shoppable one after the real-time event is over. While the choice is in your hands, we have only one thing left to say: you can’t go wrong with giving Smuc a go, especially since we offer a selection of beneficial packages to choose from!

Case Study: Retailers and Livestream Shopping Make a Powerful Duo

We’ve already brought multiple occasions to your attention in which live sales proved to be a sweeping success. Influencer collabs, charity events and filling online ad spaces with meaningful content are just the tip of the iceberg. In the below sections we introduce you to a specific sphere, where the utilization of this e-commerce technique brings fruitful results.

Let’s dive into the mutually beneficial relation between livestream shopping and retailers from the perspective of a specific example.

Livestream Shopping Meets a Global Food Retail Chain: Smuc x SPAR

The innovative livestream sales paired up with retailers bring about huge benefits in several industries, including boosted exposure and increased revenues. Smuc has managed to grab and exploit the opportunity of teaming up with one of the largest food retail chains in Europe – SPAR. The industry-leading giant has over 13.500 stores in more than 48 countries across four continents. Additionally, it provides almost 15 million consumers with quality grocery products.

We bet you can imagine the potential advantages and endless opportunities that could emerge from the collaboration of livestream shopping and retailers such as SPAR.

First of all, both sides can undoubtedly reap the benefits of gaining more recognition from people. What’s the result? A smart live video featuring the retailer’s items in a transparent product feed allowing for direct purchasing increases viewers and may turn prospects into buyers. Secondly, the retailer has the freedom to start a live stream event not only on its official website but also on social media – completely simultaneously.

Moreover, the respective brand can invite influencers and popular media characters to participate in or host the whole livestream session. This alone generates a great deal more viewers, which is another advantage of livestream shopping and retailers. SPAR went through exactly these steps when using our video shopping tool, and we’ll fill you in on the details.

This Is What Streaming Live Looks Like With a Global Retailer

Apart from being a prominent supplier of grocery products, SPAR happens to be the supporter of Street Kitchen. It’s a Hungarian online platform dedicated to passionate foodies who love to challenge themselves to making unique and reimagined dishes. Chef Zé Fördős, creator and central figure of the company has held a number of live cooking events with his acknowledged colleagues using our software.

Usually, Street Kitchen achieves a considerable number of viewers on its own. However, with Smuc its numbers have skyrocketed, allowing multiple times more users to access and watch Zé cook live via the official website and across social outlets.

The chefs made a shoutout to SPAR for providing them with freash and high-quality ingredients. Also, Street Kitchen took the chance to promote its books, magazines and webshop during the streams.

The forceful alliance that livestream shopping and retailers forge in order to attract prospects, generate buyers. It’s also a magnificent opportunity to gain recognition and build revenue. This duo is definitely something we’re about to see more and more often across diverse industries. After all, video shopping really IS the future of e-commerce!