E-commerce sites strive to outrun their competitors in their respective industries or niche in several aspects. One of the most crucial elements of these would be getting people’s attention. Turning prospects into actual buyers is becoming more and more of a challenge, since the target audience has less time, a shorter attention span, and higher standards towards brands. Gen-Z’s are especially prone to these factors, and you can’t afford to ignore this generation, as it’s the current consumer base with the rising spending power. But what moves the needle in improving engagement and sales? Well, the answer lies in devoting special attention to the buyer’s journey on your website.
In case you’re engaged in e-comm in any form, chances are you’re familiar with expressions such as bounce rate, click rage, or cart abandonment. Boosting these numbers really isn’t something you should aim for, especially when you could enhance conversions instead. And it all boils down to shortening the customer’s purchase path.
Buyer journey stages include awareness, consideration and decision. In more simple words, it’s how a user proceeds from becoming aware of your product through thinking it over, to actually making a purchase. According to UX consulting firm Nielsen Norman Group, visitors generally leave a website anywhere between 10-20 seconds. As you clearly don’t get a second chance at making a positive first impression, it’s of utmost importance that your interface is transparent enough for quick navigation and browsing. Purchasing your products shouldn’t take more than a handful of clicks.
Let’s see the top advantages of simplifying the shopping experience:
The most important thing to remember: Every step in the buyer’s journey has the potential for drop-offs. In simpler terms, the more steps there are to get to purchase, the higher the chances you will lose customers along the way. It’s crucial to keep the entire sales transaction as short and as seamless as possible
Whether it’s bounce or exit rates, cart abandonment, or a confusing structure that causes the bottleneck in the sales process of your website, we’ve got the solution. Smuc is a video shopping platform that merges all the elements that are indispensable for shortening the buyer’s journey.
With real-time livestream broadcasts that can be started on your website and shared across other websites and up to 50 (yes, 50!) social media channels, you can reach more viewers than ever. Your streams will come with a customisable, built-in and clickable product feed that is visible on the screen throughout the whole session. Plus, the live chat feature allows you to conduct a continuous discussion with your audience and answer their questions immediately.
Create a sense of urgency through the visual depiction of special offers and discounts with product cards that enable your audience to purchase in one click. All the stages of the customer buying journey happen within the stream seemingly in fast-forward motion, so you can bid farewell to lost opportunities, and say hello to increased conversions and sales!
If you’re ready to take your business to the next level, give Smuc a try. Sign-up will take no longer than a minute, then you can start streaming immediately after. There is no need for upfront fees; you can think about subscribing to paid packages when your video needs grow. Good luck!