In one of our previous posts, we’ve looked at the reasons why Gen-Zers are a difficult demographic for traditional e-commerce. However, this statement is increasingly becoming more valid for older generations as well. We'll look at this phenomenon through the lenses of live video shopping.
Why are today's consumers more difficult to appeal for? The reason is quite simple: we are bombarded everywhere with constant stimuli, digital content and ready materials that are easy to digest. They are present on entertainment and communication platforms, broadcasting outlets and even in everyday interaction. In a world where time has become one of the most valuable commodities, we speak in abbreviations, rely on bite-sized video content and expect immediate results, rendering anything time-consuming out of fashion.
The everyday net surfer, who prefers to get their hands on everything online but finds usual webshops unsatisfying, praises the day live video shopping entered the e-comm market.
This revolutionary sales tool isn’t just a pre-recorded video endowed with virtual shopping tags directly leading to given products (although it has its own advantages). We are talking about a real-time session conducted by a host, who presents the items and provides all information related to the products in an entertaining way.
The showcased goods are directly purchasable, thanks to the built-in product feed visible during the whole stream. Viewers are encouraged to interact with the host throughout the event, and ask all sorts of questions to help them with their purchase decision.
Smuc is the most potent live video shopping platform that takes entertainment, shoppability, trust and credibility, and puts them in a live environment. Apart from achieving extraordinary conversion rates and driving immense revenues, our product also meets the high expectations of online shoppers.
That’s one of the main pros of this innovative sales method. It has no boundaries at all when it comes to usability in different industries. Perhaps this freedom contributed to the fact that based on Wyzowl’s findings, 93% of marketers who have incorporated video content into their marketing strategy say it’s a significant part of their plan.
But what kind of industries are we talking about? Well, there are no limitations. Any business with a product or service can reap the benefits of live video shopping. Below we depict some examples from a variety of fields.
The most obvious utilisation of interactive video solutions in this industry is for displaying grocery items, popularising cooking equipment and utensils, and sharing tutorials. Imagine a cooking crash-course where you can gain insights into making superb dishes, and learn about trending kitchen gear or exotic ingredients. Now picture that all goods used can be purchased directly from the video within a few clicks.
Restaurants and bars can also greatly benefit from live video shopping because let’s admit it: we don’t like pictureless menus, especially in fine dining places where we don’t even understand half of what's written there. So, interactive videos are an excellent way to showcase menu items and special offers. The same goes for beverages in bars, where we can not only see what a fierce Flaming Lamborghini cocktail looks like but perhaps also learn a thing or two about its preparation.
Furthermore, businesses that collaborate with the same retailer(s) can make awesome sponsored videos, perhaps a cooking session led by popular figures in the respective professional field. We posted a case study on this very topic previously, which you can find here.
Shopping for a car involves lots of careful consideration. Browsing for your next vehicle from a simple picture catalogue surely won't be enough to make a decision. However, if the intention is supported by live video shopping content, making up your mind may be much easier.
How so? The host of the real-time event can properly show you around the desired car, informing you on all there is to know about the design, the engine, the interiors, and so on. Naturally, the aim of the session in this case is not an actual sale - but to see every aspect of the car that will speed up the buying decision.
However, apart from generating attention for their brand, businesses can put up actual products for sale in livestreams. For instance, a car-leasing opportunity or driver's training would make for quite a cool product tag on interactive videos.
This one is almost self-evident. What would qualify for a live video shopping event more than clothes, accessories and beauty items? These assets are popular, easy to display, and cover a huge target audience.
Therefore, it’s time to forget the uncertainties regarding size, material, flow, colour or complexion. The host is there to capture everything up close and in-detail, and ready to answer any questions.
It’s especially beneficial to invite influencers for the advertisement of such products. For example, beloved German beauty brand Douglas has employed this clever tactic and experienced a conversion boost of up to 40%.
Due to the customizable product feed, viewers can choose their preferred piece, pick a colour and size, and put it in the shopping cart which allows for instant purchase.
Live video shopping doesn’t necessarily need to promote physical goods. Resorts and travel and tour agencies may grab the chance to take their audience on a short virtual vacay. Clickable product cards in this case could include the hottest night out clubs, the highest rated restaurants, the best landmarks to visit, and even helpful travel information, like weather conditions and the best time to visit.
Agencies can even elevate this experience to the next level by adding discount tags to the videos.
Since we just mentioned that real-time broadcasts may promote intangible assets too, the real estate and property industry cannot be left out of the list. Realtors and agencies have just the perfect tool in the form of livestream sessions to introduce luxurious villas, penthouses, weekend homes, or empty properties just up for sale to their audience. Interested viewers might even reach a decision since they are free to ask away all their questions, which the host is keen on addressing immediately. Moreover, visitors might be also informed about limited offers and extra discounts this way.
As you can see from our overview above, live video shopping has proved its versatility yet again. We strongly believe that these examples are proof enough that livestream sales fit just about any industry. Have we sparked your interest to give livestreaming a try? Check out our plans and choose whichever is the most suitable for you.