In one of our previous articles, we’ve already proven that livestream sales effectively improve the success of annual shopping periods featuring exclusive discounts like Joy Napok in Hungary. Consequently, it comes as no surprise that live shopping for the holiday season is a peak time for brands to rack up serious revenues. Why? Because consumers are willing to dedicate more time and money on purchasing products than in “regular” months of the year.
If we look back to history, we realise that merchants’ goals haven’t changed at all, but the tools they have at their disposal have – and it makes all the difference. Just think about it. Stores have always been eager to let buyers know they’re prepared for the holiday season. In the golden days, when word of mouth was the only marketing method, decorative shop windows enticed customers to buy. However, it only provided a temporary wow factor, as people passing quickly forgot the whole experience.
Later on, newspaper ads, flyers and billboards offered a more efficient solution to capturing consumers’ attention and encouraging them to spend – however, aside from being costly, it was hard to measure which store visits could actually be attributed to these ads, or which ones were brought on by an attractive window display, referral from a friend, or brand loyalty.
The widespread use of the internet provided an excellent hotbed for online advertisements that brands have come to rely on. With all the digital marketing skills that millennials and Gen Zs seem to be born with, they can be very easy to put up, but there are just too many of them that some people have become programmed to scroll over them.
Why did we deem it important to paint this whole picture? To show you the flaws of past sales strategies that made merchants lose buyers - and income - which should naturally rise during the holiday season. Fortunately, we have THE remedy to prevent any such fiascos and lift numbers to never-before-seen levels: Video shopping. Below, we’ll tell you why live shopping for the holiday season is your go-to strategy!
According to a 2021 shopping poll conducted by Creditcards.com, 62% of survey participants claimed they wish to engage only in online purchasing during peak seasons of the year. This trend will only increase over the years, so let’s build on it ahead of time! Holiday live streaming completely redefines well-known conventional online shopping methods with an interactive platform for real-time events. Its enjoyability and ‘shoppertainment’ factor are further supported by high-quality tech gadgets and aesthetic setups.
Let’s face it – vendors strive for profit maximisation, which becomes even more crucial during high-traffic times of the year. Video shopping helps to achieve this goal through the following means:
Video shopping as a live streaming methodology entered the spotlight only a couple of years ago and stole the show right away. Numerous brands have taken quick action to include themselves in the repertoire of the largest real-time sales events worldwide. Let’s see what these are:
We hope we have shown you why live shopping can be the game changer in your e-comm toolbox this year. Give it a try and take advantage of this new marketing solution. Registration is free on Smuc - no fees to pay for your first live event(s), and you can stream right after sign-up. Check it out!